IME Digital

Decoupled Optometry Storefront & Subscription Engine

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Case Study

Eyebou Platform Decoupling

Decoupled Optometry Storefront & Subscription Engine

Eyebou Platform Decoupling

About the Client

Eyebou is a forward-thinking digital optics company offering prescription spectacles and monthly replenishment lenses. They provide online eye exam diagnostics and personalized eyewear routines.

Project Challenge

Eyebou required customized lenses subscription selectors that loaded instantly. Their coupled system couldn't parse optical specs dynamically, leading to browser bottlenecks.

Project Overview

ClientEyebou Optometry
CountryEurope & Switzerland
Industry
PlatformWooCommerce & React PWA

Services Provided

  • React Storefront Development
  • Decoupled checkout Subscriptions
  • PageSpeed Optimization
0.8s
Average Load Speed
+44%
Subscription Sales Lift
100%
API Query Success Rate

How We Did It

01

Handling complex lens specifications & prescriptions

Eyebou's customers configure axis, cylinder, and sphere properties dynamically. Processing these choices through legacy databases created database transaction backlogs.

02

Decoupled Recharge subscription middleware integration

We established express subscription pipelines utilizing custom middleware hooks. When a specs transaction succeeds, the order pushes to billing and drops details into the replenishment pool.

03

Edge cache rules for custom spec builders

Custom UI forms are powered by lightweight JSON templates served from globally warm Edge caches, ensuring sub-second response times for regional buyers.

Business Impact Summary

A seamless purchase path that lowered optical specification bounce rates and increased subscription sign-ups by 44%.

Core Custom Engineering Modules

What We Built: Enterprise Magento Architecture

Rather than simple theme customizations, we developed and integrated 4 substantial core custom modules for Eyebou to handle complex high-volume enterprise e-commerce requirements.

SYSTEM SPECMagento CSV Parser + Redis Core

B2B CSV Bulk Inventory Uploader

Allows corporate purchasing staff to drag, drop, and parse bulk order spreadsheet files containing SKUs, checking inventory logs instantly.

Click to upload CSV spreadsheet
MetricInstant100+ items checkout fill
SYSTEM SPECMagento Customer Group pricing core

B2B Contract Group Price catalogs

Serves customized wholesale catalogs displaying pre-negotiated tier discounts, contract rates, and credit limits to verified buyers.

Customer Account Classification:Industrial Tier A Contract✓ Slashed contract prices displayed in catalog
Metric+60%Trade Buyer Reorder rate
SYSTEM SPECHTML5 SVG hot-spot vector mapping

Exploded Parts interactive hotspot map

Integrates complex industrial machinery schematics directly into catalog pages, letting buyers click mechanical hotspots to order parts.

ENGINE
Click engine hotspot
Metric+40%Industrial replacement parts sales
SYSTEM SPECSAP ERP integration middleware

ERP Inventory Sync logs monitor

Tracks and updates inventory levels in real-time, matching digital storefront catalogs with local physical warehouse logs.

[08:00:01] Initialized Sync
[08:00:02] Connected to SAP ERP
[08:00:03] Synced 24,000 SKUs
Metric1 SecSync Frequency rate